PAID MEDIA LEAD

MKI MIYUKI ZOKU [M-K-I MEE-YOU-KEY ZO-KU] IS A CONTEMPORARY MENSWEAR BRAND FOUNDED IN THE UK IN 2010, BY CREATIVE DIRECTOR, VIK TAILOR.

DUE TO OUR CONTINUED GROWTH, A NEW OPPORTUNITY HAS COME UP IN THE MARKETING TEAM FOR A PAID MEDIA LEAD, WHO WILL BE RESPONSIBLE FOR THE DAY-TO-DAY MANAGEMENT OF PAID DIGITAL MEDIA, INCLUDING SOCIAL, PAID SEARCH AND DISPLAY.

THIS ROLE IS PERFECT FOR A DIGITAL MARKETING CANDIDATE, WITH A MINIMUM OF 3 YEARS’ EXPERIENCE, WHO IS LOOKING FOR THE NEXT STEP IN THEIR CAREER, AND TO WORK INSIDE A LEADING MENSWEAR BRAND.

SITTING WITHIN THE MARKETING DEPARTMENT, THIS ROLE IS 100% DIGITAL FOCUSED AND WILL REPORT INTO THE HEAD OF MARKETING.

ROLE RESPONSIBILITIES:

· WORKING CLOSELY WITH THE HEAD OF MARKETING TO DEVELOP AND BUILD THE BRANDS PAID MEDIA ROADMAP, USING ANALYTICS TO BUILD A STRATEGY THAT IS DATA DRIVEN AND HITS KPIS.

· OWNERSHIP OF ALL PAID CAMPAIGNS ACROSS SOCIAL AND GOOGLE PLATFORMS, INCLUDING MANAGEMENT OF TARGETING, BUDGET AND PERFORMANCE, WORKING IN COLLABORATION WITH OUR MARKETING AND CONTENT TEAM.

· CONSTANTLY ANALYSING CAMPAIGNS AND CREATIVE PERFORMANCE, PULLING OUT KEY INSIGHTS AND RECOMMENDATIONS FOR IMPROVEMENTS.

·  CREATING COMPELLING COPY TO BE USED ACROSS PAID MEDIA CHANNELS.

·  UPLOAD AND SCHEDULE OF ALL ORGANIC AND PAID SOCIAL.

·  BUDGET MANAGEMENT.

·  RESPONSIBLE FOR STAYING UP TO DATE WITH THE LATEST PERFORMANCE MARKETING TRENDS AND BEST PRACTICES AND IMPLEMENT THESE IN CAMPAIGNS.

THE DESIRED CANDIDATE:

· MUST CURRENTLY HOLD A ROLE WITHIN A PAID MEDIA MARKETING TEAM, WITH OVER 3 YEARS’ EXPERIENCE, IDEALLY HAVING A BACKGROUND IN FASHION, RETAIL OR THE CREATIVE INDUSTRIES.

· EXPERIENCED AND CONFIDENT IN META, TIKTOK, GOOGLE, & PINTEREST ADVERTISING.

· KNOWLEDGEABLE IN PRODUCING REPORTS ON KEY METRICS, MEASURING ANALYTICS (ON SHOPIFY AND GA4), AND TRACKING PERFORMANCE.

· CONFIDENT AT PRESENTING AND DELIVERING RECOMMENDATIONS TO STAKEHOLDERS AND TEAM MEMBERS.

· ABLE TO MANAGE MULTIPLE TASKS AND PROJECTS SIMULTANEOUSLY, PRIORITISING EFFECTIVELY AND OWNING DELIVERABLES END-TO-END. 

NOTE: THIS IS A MID-LEVEL ROLE AND NOT SUITABLE FOR SENIOR / HEAD OF POSITIONS. 

KEY INFORMATION

· THE ROLE IS BASED FULL-TIME, AT OUR HEADQUARTERS IN BINGLEY, WEST YORKSHIRE, MONDAY – FRIDAY (THIS ROLE IS NOT SUITED TO FREELANCE OR REMOTE WORKERS) 

· THE POSITION IS A NEW ROLE WITHIN THE TEAM; THEREFORE, THE IDEAL CANDIDATE WILL BE CONFIDENT ENOUGH TO HIT THE GROUND RUNNING.

· THE ROLE WILL REPORT DIRECTLY INTO THE HEAD OF MARKETING AND HAVE NO DIRECT REPORTS.

· THE IDEAL CANDIDATE WILL HAVE A KEEN EYE FOR MENSWEAR AND A STRONG INTEREST, PASSION AND UNDERSTANDING OF PAID MEDIA.

IF THIS SOUNDS LIKE YOU? APPLY DIRECTLY WITH YOUR CV TO INFO@MKISTORE.COM.

· STAGE 1: INFORMAL PHONE CONVERSATION WITH THE HEAD OF MARKETING, GIVING US (THE BRAND) OPPORTUNITY TO SHARE MORE DETAILS ON THE ROLE AND YOU (THE CANDIDATE) OPPORTUNITY TO SHARE YOUR EXPERIENCE AND ASK ANY QUESTIONS 

· STAGE 2: A FORMAL INTERVIEW AT THE MKI HQ, WITH HEAD OF MARKETING, INCLUDING A BRIEF TASK, WHICH WILL BE GIVEN AHEAD OF TIME. 

ANY CANDIDATES SUCCESSFUL AFTER STAGE 2, WILL BE INVITED TO MEET WITH KEY STAKEHOLDERS WITHIN THE BUSINESS FOR A STAGE 3 MEETING.