CAREERS
MKI MIYUKI ZOKU [M-K-I MEE-YOU-KEY ZO-KU] IS A CONTEMPORARY MENSWEAR BRAND FOUNDED IN THE UK IN 2010, BY CREATIVE DIRECTOR, VIK TAILOR.
E-COMMERCE MANAGER: WE ARE SEEKING AN EXPERIENCED AND COMMERCIALLY MINDED E-COMMERCE LEAD (TRADING & CRM) TO SCALE OUR DIRECT-TO-CONSUMER ONLINE BUSINESS. YOU WILL TAKE FULL ACCOUNTABILITY FOR OUR WEBSITE AND APP PERFORMANCE, EMAIL STRATEGY, AND LIFECYCLE FLOWS, ENSURING OUR PRODUCTS AND PROMOTIONS ARE SHOWCASED EFFECTIVELY WHILE DRIVING TRAFFIC, IMPROVING CONVERSION, AND OPTIMISING REPEAT CUSTOM.
DIGITAL MARKETING MANAGER: WE ARE SEEKING AN EXPERIENCED AND PERFORMANCE-DRIVEN DIGITAL MARKETING MANAGER TO TAKE FULL OWNERSHIP OF OUR ACQUISITION AND RETENTION MARKETING ACTIVITY. THIS ROLE WILL BE RESPONSIBLE FOR DRIVING PROFITABLE CUSTOMER GROWTH THROUGH PAID MEDIA, CRM, AND ORGANIC SOCIAL CHANNELS, WHILST ENSURING STRONG PERFORMANCE ACROSS ALL DIGITAL MARKETING ACTIVITY.
DIGITAL MARKETING MANAGER
JOB TITLE: DIGITAL MARKETING MANAGER
LOCATION: MKI HQ (BINGLEY, WEST YORKSHIRE)
JOB TYPE: ONSITE, MONDAY-FRIDAY
DEPARTMENT: DIGITAL
WE ARE SEEKING AN EXPERIENCED AND PERFORMANCE-DRIVEN DIGITAL MARKETING MANAGER TO TAKE FULL OWNERSHIP OF OUR ACQUISITION AND RETENTION MARKETING ACTIVITY. THIS ROLE WILL BE RESPONSIBLE FOR DRIVING PROFITABLE CUSTOMER GROWTH THROUGH PAID MEDIA, CRM, AND ORGANIC SOCIAL CHANNELS, WHILST ENSURING STRONG PERFORMANCE ACROSS ALL DIGITAL MARKETING ACTIVITY.
YOU WILL WORK CLOSELY WITH THE E-COMMERCE MANAGER TO ENSURE TRAFFIC, CAMPAIGNS, AND CUSTOMER JOURNEYS ARE FULLY ALIGNED WITH ON-SITE EXPERIENCE, TRADING CALENDAR, PRODUCT LAUNCHES, AND OVERALL COMMERCIAL OBJECTIVES.
THIS ROLE WILL SUIT SOMEONE WHO IS BOTH ANALYTICAL AND CREATIVE, WITH STRONG EXPERIENCE IN PERFORMANCE MARKETING, LIFECYCLE MARKETING, AND MULTI-CHANNEL CAMPAIGN EXECUTION WITHIN A FAST-PACED E-COMMERCE ENVIRONMENT.
KEY RESPONSIBILITIES
- OWN ALL PAID MEDIA ACTIVITY INCLUDING GOOGLE ADS, META, AFFILIATE PROGRAMS, TIKTOK, AND OTHER PERFORMANCE CHANNELS.
- PLAN, EXECUTE, AND OPTIMISE CAMPAIGNS TO MAXIMISE ROI, EFFICIENCY, AND SCALABILITY.
- MANAGE CRM STRATEGY AND EXECUTION USING KLAVIYO, INCLUDING EMAIL AND SMS MARKETING.
- BUILD AND OPTIMISE CUSTOMER LIFECYCLE FLOWS INCLUDING WELCOME SERIES, ABANDONED CART, CHECKOUT RECOVERY, AND POST-PURCHASE JOURNEYS.
- OWN ORGANIC SOCIAL MEDIA STRATEGY, CONTENT OUTPUT, AND COMMUNITY GROWTH.
- DRIVE CUSTOMER ACQUISITION AND RETENTION STRATEGY ACROSS ALL DIGITAL CHANNELS.
- OWN PERFORMANCE REPORTING, ATTRIBUTION ANALYSIS, AND CHANNEL INSIGHT TO IMPROVE MARKETING EFFICIENCY.
- WORK CLOSELY WITH THE E-COMMERCE MANAGER TO ALIGN CAMPAIGNS WITH SITE MERCHANDISING, TRADING CALENDAR, AND PRODUCT LAUNCHES.
- COLLABORATE WITH THE BRAND MARKETING MANAGER TO ENSURE CAMPAIGNS ARE CONSISTENT WITH BRAND DIRECTION AND MESSAGING.
- IDENTIFY OPPORTUNITIES FOR AUDIENCE GROWTH, AUTOMATION, AND PERFORMANCE IMPROVEMENT ACROSS ALL CHANNELS.
DESIRED CANDIDATE
- 5+ YEARS EXPERIENCE IN DIGITAL MARKETING, IDEALLY WITHIN FASHION OR E-COMMERCE.
- PROVEN EXPERIENCE MANAGING MULTI-CHANNEL PAID MEDIA CAMPAIGNS.
- HANDS-ON EXPERIENCE WITH KLAVIYO.
- STRONG UNDERSTANDING OF EMAIL AND SMS MARKETING STRATEGY.
- EXPERIENCE MANAGING ORGANIC SOCIAL MEDIA ACCOUNTS FOR BRANDS.
- DATA-DRIVEN WITH STRONG ANALYTICAL AND REPORTING SKILLS.
- STRONG COMMERCIAL MINDSET WITH A FOCUS ON ROI.
- EXCELLENT COMMUNICATION AND PROJECT MANAGEMENT SKILLS.
- ABILITY TO WORK CROSS-FUNCTIONALLY IN A FAST-PACED ENVIRONMENT.
KEY INFORMATION:
THE ROLE IS BASED FULL-TIME AT OUR HQ IN BINGLEY, WEST YORKSHIRE, MONDAY–FRIDAY. (THIS ROLE IS NOT SUITED TO FREELANCE, HYBRID OR REMOTE WORKERS.)
SALARY WILL BE NEGOTIATED BASED ON EXPERIENCE.
HOW TO APPLY:
PLEASE SEND YOUR CV AND COVER LETTER DETAILING YOUR EXPERIENCE AND WHY YOU’RE THE PERFECT FIT FOR THE ROLE TO EMMA@MKISTORE.COM
E-COMMERCE MANAGER
JOB TITLE: E-COMMERCE MANAGER
LOCATION: MKI HQ (BINGLEY, WEST YORKSHIRE)
JOB TYPE: ONSITE, MONDAY-FRIDAY
DEPARTMENT: DIGITAL
START DATE: IMMEDIATE
WE ARE SEEKING AN EXPERIENCED AND COMMERCIALLY MINDED E-COMMERCE LEAD (TRADING & CRM) TO SCALE OUR DIRECT-TO-CONSUMER ONLINE BUSINESS. YOU WILL TAKE FULL ACCOUNTABILITY FOR OUR WEBSITE AND APP PERFORMANCE, EMAIL STRATEGY, AND LIFECYCLE FLOWS, ENSURING OUR PRODUCTS AND PROMOTIONS ARE SHOWCASED EFFECTIVELY WHILE DRIVING TRAFFIC, IMPROVING CONVERSION, AND OPTIMISING REPEAT CUSTOM.
YOU WILL WORK CLOSELY WITH THE WIDER TEAM TO SUPPORT THE EXECUTION OF THE TRADING CALENDAR, PRODUCT LAUNCHES, PROMOTIONAL CAMPAIGNS, CUSTOMER LIFECYCLE JOURNEYS, AND BAU, WHILST CONTINUOUSLY OPTIMISING THE CUSTOMER EXPERIENCE.
THIS ROLE WILL SUIT SOMEONE WITH A STRONG COMMERCIAL AND ANALYTICAL MINDSET AND A KEEN INTEREST AND BACKGROUND IN FASHION E-COMMERCE.
KEY RESPONSIBILITIES:
- OWN THE WEBSITE AND APP EXPERIENCE, INCLUDING UX, CRO, CONTENT, PROMOTIONS, AND MERCHANDISING.
- WORK ALONGSIDE AND IN COLLABORATION WITH THE BRAND TEAM TO EXECUTE THE DIGITAL TRADING CALENDAR, PRODUCT LAUNCHES, AND PROMOTIONS.
- TRACK, ANALYSE, AND OPTIMISE CONVERSION AND REVENUE PERFORMANCE ACROSS ALL OWNED CHANNELS.
- MANAGE ALL SEO CONTENT, OPTIMISING LANDING PAGES AND JOURNALS TO DRIVE ORGANIC TRAFFIC.
- MANAGE EMAIL CAMPAIGNS AND LIFECYCLE FLOWS (WELCOME SERIES, ABANDONED CART, CHECKOUT RECOVERY, POST-PURCHASE JOURNEYS).
- ENSURE EMAIL STRATEGY ALIGNS WITH PRODUCT LAUNCHES, THE TRADING CALENDAR, AND BRAND VOICE.
- COLLABORATE WITH THE PERFORMANCE MARKETING LEAD TO ENSURE CAMPAIGNS AND PROMOTIONS ARE SEAMLESSLY INTEGRATED ACROSS BOTH DEPARTMENTS’ OBJECTIVES.
- IDENTIFY OPPORTUNITIES FOR PROCESS IMPROVEMENTS, AUTOMATION, AND TESTING TO ENHANCE CUSTOMER ENGAGEMENT, WORKING ALONGSIDE OUR WEB DEVELOPMENT AGENCY.
DESIRED CANDIDATE:
- 5+ YEARS OF EXPERIENCE WITHIN E-COMMERCE, IDEALLY WITHIN RETAIL.
- PROVEN EXPERIENCE MANAGING E-COMMERCE AND APP PLATFORMS.
- STRONG UNDERSTANDING OF INTERNATIONAL MARKETS.
- EXPERIENCE MANAGING AGENCIES.
- STRONG UNDERSTANDING AND PRACTICAL KNOWLEDGE OF DIGITAL MERCHANDISING, TRADING CALENDARS, AND LIFECYCLE MARKETING.
- DATA-DRIVEN WITH EXPERIENCE IN CONVERSION RATE OPTIMISATION AND ANALYTICS.
- EXCELLENT PROJECT MANAGEMENT SKILLS WITH THE ABILITY TO COORDINATE CROSS-FUNCTIONAL TEAMS.
- CREATIVE THINKER WITH A STRONG SENSE OF BRAND PRESENTATION AND STORYTELLING.
- EXPERIENCE WITH SHOPIFY AND KLAVIYO IS ESSENTIAL.
KEY INFORMATION:
- THE ROLE IS BASED FULL-TIME AT OUR HQ IN BINGLEY, WEST YORKSHIRE, MONDAY–FRIDAY. (THIS ROLE IS NOT SUITED TO FREELANCE, HYBRID OR REMOTE WORKERS.)
- SALARY WILL BE NEGOTIATED BASED ON EXPERIENCE.
- TO APPLY PLEASE EMAIL YOUR CV TO EMMA@MKISTORE.COM
